We started out picking fresh herbs from the fields and forests of the Rocky Mountains and carefully blending them to create uniquely delicious teas. The story of Celestial Seasonings starts back in 1969. Printed on 100% recycled paperboard (35% Post-consume, content). Steep Yourself in soothing Wellness: Our handcrafted Sleepytime Wellness Teas feature traditional ingredients used for centuries to support the body's defenses. We know you’ll love this teal tell us what you think: 1-80. Sleepytime bear has been foraging for herbs since 1972, serving up more than 2 billion cups of the tea named for him. keeping tons or material out of landfills every year. with no artificial flavors, colors, or preservatives. We blend our teas from the finest ingredients. We purchase most of our ingredients directly from the farming communities that grow them. Blended with care from seed to sip: Responsible Sourcing. Wind down your day with Sleepytime tea - Charlie Baden, Celestial Seasonings Blendmaster. Blendmaster's notes: This most beloved of herbal teas gets its comforting aroma and perfectly balanced flaw from a blend of soothing herbs. There is nothing like staying at home for real comfort - Jane Austen. Today, we off, more than 100 different varieties made with no artificial flavors colors or preservatives just the very best herbs, teas, spices and botanicals, always blended with care. blending them to create uniquely delicious teas. We started out picking fresh herbs born the fields and forests of the Rocky Mountains and carefully. A Tasteful Heritage: The story of Celestial Seasoning, starts bark in 1969. The campaign uses a low-fi, mixed media approach to stay true to the home-spun user-generated design fans have been using to make the bear come to life, while also giving him a cutting, observational wit, allowing him to comment on anything from probiotics to the existential realities of the postmodern human condition.Ĭredits include: Creative Directors Quinn Katherman and Jeff Kopay Senior Art Director Tori Mortenson Digital Designers Laetitia Auguste and Chris Kelly Joe Calabrese, EVP, Director of Integrated Production Andrea Segura, Senior Producer Lynn Fasano, Executive Digital Producer and Jeffrey Tabaka, Digital Producer.Gluten free. “By bringing him into this digital world, he can finally react, comment and engage with fans that feel comforted and connected to his story, as well as discover new ones.” “The Sleepytime Bear has already been the subject of countless memes and fan art,” says Pete Johnson, EVP, Executive Creative Director, Deutsch NY. At, a launch video features the Sleepytime Bear singing “The Wake Up Song” and content featuring the character’s opinion on what he’s missed over the decades, from the 1970s to today. Through content across platforms including TikTok, YouTube, Facebook and Instagram, the mascot will catch up on what he’s missed including popular trends like restocking and reaction videos, exercising at home, reality TV shows, astrology, fantasy sports leagues and TikTok dances. “It’s a clever campaign that not only allows the beloved Sleepytime Bear to interact with fans, but also showcases the variety of existing and new Celestial Seasonings tea products that help make people’s lives a bit better.” “As more and more young consumers turn to tea, this digital-forward campaign is the perfect way to introduce the growing number of younger consumers to the many benefits of our teas,” comments Melinda Goldstein, Chief Marketing Officer at Hain Celestial. To bring to life a more social mascot, the brand partnered with creative agency Deutsch NY to create a digital-first campaign that shows the Sleepytime Bear what he has missed during his decades-long hibernation. After five decades of hibernation, Celestial Seasonings has awakened its iconic Sleepytime Bear.
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